Posted by Scott Willats
How does a kid from Providence, Rhode Island turn into one of the most diverse producers in the music business? Practice, practice and more practice.
At the age of three, Abraham Orellana was already learning the drums. This middle child was born with an inner rhythm, and to this day it’s evident in his music. By age 10, he was learning to play the keyboard and producing his own music. It was good stuff — but something was missing. Fast forward to 2006, when Abraham met the MPC Drum Machine and became AraabMuzik.
It was only a matter of time before people started hearing about him, and in early 2007 his big break arrived. Araab had a meeting with influential New York producer DukeDaGod. Signed to DukeDaGod Productions, he started making beats for Cam’ron, Juelz Santana and other artists. His signature style became such a huge hit in the streets that Araab was began to to earn a rep as one of the best producers in the game — playing in the same league as Dr. Dre, Swizz Beatz and Just Blaze. The way his fingers could make a beat at Mach speed on the MPC was next to incredible; everyone could tell that this guy was going to be around for a while.
So here we are in 2011 and it’s not hip-hop that’s AraabMuzik’s focus now — it’s EDM. The release of his new album Electronic Dream signals a shift in genres and has opened the door to a huge increase of his fan base. Abraham has taken his skills and put them to use on a brand new platform, and success has followed. Gone are the days when people went to shows to see other artists working his beats. Now he’s the artist people are coming to see. Him, alone on stage, playing his music live — something almost unheard of in the world of EDM.
Taking samples and tracks from some of the biggest and most influential DJs in the game and putting his own creative kick-drum touch on it, Araab has put himself in a class all on by himself. Electronic Dream has a bunch of songs for listeners of all kinds. That’s what makes this album so impressive: sure, it has a strong EDM feel — but it still connects with the urban market. Take the song “Golden Touch” — a track with a strong house vibe that nevertheless also serves as the background beat for rapper Fabolous.
Maybe this isn’t quite your cup of tea. I don’t know that all EDM fans will relate to this music. All I can say is: music like this helps break down the barriers between genres — and as we approach 2012, that’s a beautiful thing.
Sweets Tomorrow, Yum!………………………………xx
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